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Draft Design Studio Puyehue 1251, Providencia Santiago, Chile +56224929199

Oromo

Naming and visual identity for Oromo, a new coffee brand from Chile. Oromo is a word that finds its origins in the ethnic group Oromo, found in south-central Ethiopia. Their history and myths relate to the foundations of coffee as a sacred drink on earth. The logotype results in an elegant wordmark that communicates a sleek and sophisticated brand. The letter “O” also works as an independent icon that makes a reference to the coffee bean in a contemporary and subtle way. Our deliverables were the entire visual identity and the packaging.

  • Client

    Oromo

  • Industry

    Startup

  • Year

    2010 - 2024

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